KISS Principle of Landing Page Design
Fancy designs and flash animated sites with lots of flying banners and stunning graphics may look visually appealing but they only entertain you and only serve as a distraction. Having all this on a landing page is a really bad idea simply because with all the fancy fluff going on in the background, your visitors may just simply lose sight of what she/he intended to do in the beginning.
After managing a couple of sites, I’ve realized that almost 90% of the time people appreciate sites with simple designs much more than sites which look appealing visually. This is even more important when it comes to landing pages since visitors drop by with a single objective which I believe is true across the board. That objective is to “search for a solution to a problem”.
Therefore all landing pages should be tailored towards meeting that objective. This is what I think should be done. Let’s assuming we are designing a theoretical pregnancy nutrition landing page.
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