RSS and Email Subscription – Why Both?
RSS feeds, in simple terms are written in XML, which is a unique language quite similar to HTML. XML allows news reader or RSS reading software like FeedDemon display headlines, links or virtually any other portion of information from an RSS data feed. So when you subscribe to my feed, you will see content generated in FeedBurner or FeedDemon according to what is written on my blog posts.
1. You get content straightaway. You don’t have to visit my blog (although I would prefer that) to see what’s newly published. You will definitely receive newly updated content and there is 100% deliverability.
2. It’s automatic. Once you open up FeedDemon (which is my preferred RSS news reader), new content will be updated straightaway and you’ll see it.
What you see on my RSS Feed is just blog content. Any updated post will be posted as content and that’s all you’ll see. Emails give you the added advantage of being more personal. I can address you by your name. I can tailor my content to your needs. I can make you feel more appreciated and emails give me the chance to build trust and confidence with my readers. RSS feeds are just plain content and that’s it.
Engagement
If you noticed, RSS feeds only allow one way communication. Emails allow communication in both directions. Although it’s not often I get people emailing me back, you don’t get the chance to constantly email or send newsletters to your subscribers on RSS feeds. Emails allow you to keep in constant contact with your readers and letting them know that you are there to help them People are more likely to stay as loyal readers through emails as they get to know who you are and why you are there sending them emails every so often.
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