To begin, you’ll want to use a keyword research tool. Options are available, some of which are free while others require a small fee. You can use Google Suggest that generates the top ten keywords based on a word you choose or you can use the Google Keyword Tool which provides a list of exact or phrase keywords together with their monthly local and global number of searches. These numbers give you a good idea of who is searching for what and what the trends are on a world wide scale. Also, Overture offers a keyword research tool that links to Yahoo’s search engine. It is a good idea to pick words that have a substantial monthly search volume and a relatively low competition. Using these words at the start of your headline will massively increase your chances of ranking at the top of Google search results for the particular keywords. |
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